Tourism Australia X BuzzFeed

With the goal of encouraging 18-30-year-olds to travel to Australia on a working holiday visa, Tourism Australia and BuzzFeed joined forces to create the BuzzFeed Mates (later rebranded Bring Me) campaign.

As one of eight European 'Mates' chosen for the partnership, I travelled to and reported on some of Australia's most unique, eye-opening, and breathtaking experiences. I was lucky enough to visit some incredible parts of Australia, including the Great Ocean Road, the South Australian Outback and remote Western Australia.

Over the course of the three-month campaign, I published over 15 videos and 10 articles, amassing over 2.5M views for Buzzfeed’s social channels.