TikTok X Later
Work In Focus
As Director of Content Marketing, I supported the GTM campaign to promote Later becoming an official TikTok Marketing Partner. During this campaign, we launched our automated TikTok Scheduler, Analytics and Linkin.bio features, driving awareness of our product capabilities and product sign-ups.
As part of the GTM campaign, my team was responsible for leading the creation of:
3 blog posts to support organic discovery
An email nurture flow to announce the partnership and educate on the feature
Press Release and securing media coverage of the partnership
Support social team with copy requirements
ADDITIONAL TALENT:
Art Director (Design): Martina Freyer
Art Director (Copy): Valerie McEachen
Content Marketers: Monique Thomas, Jill Warren
Social Media Managers: Christine Colling, Lindsay Ashcraft
Email Marketer: Hannah McInall